Finding the right solution to a brand's communication challenge costs agencies and brand teams real time and money.

PlanIQ gives you the answer in seconds — a data-backed diagnosis paired with a ready-to-run media plan, not just a recommendation.

A real PlanIQ media plan flowchart showing a full year of awareness flights with weekly budget, impressions, and reach
A real plan, generated in seconds — four flights across the year, weekly budget and reach computed, not assembled by hand.

Most media plans start from a blank template and a guess at the budget. PlanIQ starts from the brand's real data — and has a plan ready before that template would even be finished.

The diagnosis

A specific finding, not a generic insight

You enter what you know — awareness, preference, distribution, recent activity. PlanIQ checks it against a set of evidence-based rules and tells you which one actually matches your situation, and why.

The example on the right is a real diagnosis PlanIQ generated: a recurring promotion losing participation, with the specific reasons why — not "engagement is down," but which mechanic, compared to which year, and what to check next.

A real PlanIQ strategic diagnosis showing a specific finding and recommended KPIs
The plan

You choose the approach. PlanIQ does the math.

Once a diagnosis is set, PlanIQ offers a small set of ways to act on it — a short test, a concentrated push, or sustained presence through the year — each with a real budget and duration attached, sized to how serious the finding actually is.

Pick one, set a start date, and PlanIQ builds the flights: timing, budget split, and reach targets, ready to open in the planning engine.

PlanIQ's plan-building screen showing three duration options with real budgets and a start date field
Full control

Nothing PlanIQ builds is locked

Open any flight and you're inside the real controls — platform mix, CPM, discounts, frequency caps, target audience, and a full week-by-week budget breakdown.

Let auto-balance keep everything in sync while you adjust one platform, or unlock the mix entirely and take it over by hand. PlanIQ gives you a real starting plan, not a black box.

PlanIQ's flight editor showing platform mix with real CPMs, frequency caps, and a weekly budget distribution table
The numbers

Every line rolls up into one report

Reach, frequency, and cost aren't estimated by eye. PlanIQ allocates budget across your actual platform catalogue, computes real cost-per-metric for each one, and rolls it all up into a plan your team can hand straight to a client.

A real PlanIQ platform breakdown table showing impressions, CPM, clicks, and budget per platform
Who it's for

Agencies run it for their clients. Brand teams run it for themselves.

FOR AGENCIES

Every client, brand, and plan in one structure

Clients, brands, and plans stay organized under one roof, with roles for who can approve what. A diagnosis your planners generate is ready to walk into a client meeting — the reasoning and the numbers are already there.

FOR BRAND & ADVERTISER TEAMS

Run the same diagnostic yourselves

If you work directly with your own brand's data, PlanIQ gives you the same diagnostic and planning tools your agency would use — so you walk into your next planning conversation, with an agency or without one, already knowing what the data says.

Bring your own brand's numbers.

We'll run a real diagnosis on the call, on your actual data — not a demo script.